"Stories are Everywhere" was my inspiration. I imagined an app which could allow users the ability to make and share social multimedia stories. Blurb Mobile was adopted by iPhoneographers all over the world and continually blew me away with the stories the the found, made, and shared.
I was responsible for the concept and design of Blurb Mobile iOS app for multimedia storytelling and bookmaking. I functioned as not only product designer, but also as product manager by analyzing user metrics, and iterating product accordingly, resulting in nearly 400% increase in checkout conversion for book orders.
I literally woke up at 4am on New Years Day 2011 with the idea for a quick and easy mobile story maker. This is the mock up I created to sell my idea to the Blurb CEO on Jan 2nd, which she immediately gave the green light to.